Anamika Roy

Marketing Manager

https://www.opentalent.in/anamika-roy

Raipur, indiaMember since April 10, 2025

Key Strengths

Extensive experience (7+ years) in event planning, execution, and management, including large-scale industry events and coordination of 20+ new company events yearly.
Proven ability to drive sales growth through event coordination, demonstrated by a 9% increase in sales volume.
Strong vendor management and negotiation skills, evidenced by successful contract renegotiations and a 5% reduction in marketing expenses.
Experience in developing and executing integrated multimedia solutions and marketing campaigns across on-ground, digital, content, media, and PR channels.
Certifications in 'The fundamental of Digital Marketing' and 'Google Analytics' indicate foundational knowledge in key digital marketing areas.
Demonstrated capabilities in project management, budget oversight, and cross-functional team collaboration for marketing initiatives.

Cultural & Operational Fit

Cultural Fit Analysis

The psychometric test score of 0 out of 500 is a critical red flag, indicating severe deficiencies in areas such as logical reasoning, work attitude, stress handling, and team collaboration. This score suggests a fundamental mismatch with typical professional cultural expectations and raises serious concerns about the candidate's ability to integrate effectively into a team environment or handle workplace pressures.

Soft Skills & Operational Fit

The candidate's resume highlights strengths in effective collaboration, time management, and attention to detail, which are crucial for operational fit in a Marketing Manager role. However, the psychometric test score of 0 indicates severe concerns regarding logical reasoning, work attitude, stress handling, and team collaboration, directly contradicting the claimed soft skills and posing a significant risk to operational effectiveness and team integration.

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Evaluating your skill match against the job requirements…

Assessing your cultural and operational fit

Experience

MIRCHI

Senior Account Manager

January 1, 2023 – Present

Raipur, CG, India

Embassy Corporate Promotion

Operation Manager

January 1, 2020 – January 1, 2023

Raipur, CG, India

Teleperformance

Business Development Executive

January 1, 2019 – January 1, 2020

Pune, MH, India

Nikhil Honda (G.K. Automotive Pvt. Ltd.)

Sales Executive

January 1, 2012 – January 1, 2015

Bhilai, CG, India

Key Strengths

Extensive experience (7+ years) in event planning, execution, and management, including large-scale industry events and coordination of 20+ new company events yearly.
Proven ability to drive sales growth through event coordination, demonstrated by a 9% increase in sales volume.
Strong vendor management and negotiation skills, evidenced by successful contract renegotiations and a 5% reduction in marketing expenses.
Experience in developing and executing integrated multimedia solutions and marketing campaigns across on-ground, digital, content, media, and PR channels.
Certifications in 'The fundamental of Digital Marketing' and 'Google Analytics' indicate foundational knowledge in key digital marketing areas.
Demonstrated capabilities in project management, budget oversight, and cross-functional team collaboration for marketing initiatives.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit