Akshay Pariani

Marketing Manager

https://www.opentalent.in/akshay-pariani

Mumbai, indiaMember since April 16, 2025

Key Strengths

Demonstrated strong capabilities in digital marketing analytics, performance marketing, and A/B testing across various platforms (Google AdWords, social media, LinkedIn, mailer campaigns, Video Ads, SEO Marketing).
Proven track record in lead generation, including designing automated systems integrated with Salesforce, and achieving significant lead volume and potential revenue.
Extensive experience in branding, go-to-market strategies, and market expansion, including successful rebranding efforts and establishing new distribution channels (e-commerce).
Strong business acumen with experience in corporate development, partnerships, and M&A, including risk assessment, cost-benefit analysis, and managing high-value partnerships (e.g., IBM, MSFT, AWS).
Ability to drive business growth and optimize operations, evidenced by improving bottom line by 30% through supply chain redesign and boosting annual sales revenue by 21% through corporate sales.
Strategic thinker capable of translating market research and data analysis into actionable business plans and recommendations for executive leadership.
Experience in both B2B (healthcare IT) and B2C (luxury goods) marketing environments, indicating versatility.

Cultural & Operational Fit

Cultural Fit Analysis

Based on the resume, the candidate appears to be a highly motivated and collaborative individual. Their experience in leading teams, managing complex partnerships, and being an integral part of M&A teams suggests a strong ability to work within diverse organizational structures. The initiative shown in expanding business to new geographies and modernizing a family business indicates adaptability and a growth mindset. The 0 score on the psychometric test is a significant data gap that prevents a conclusive assessment of cultural fit, despite positive indicators from work experience.

Soft Skills & Operational Fit

The candidate demonstrates strong leadership skills, having led teams in fundraising projects and managed business development initiatives. Their experience in strategizing partnerships, M&A, and business modernization indicates a proactive, analytical, and results-oriented approach. The ability to report directly to the CEO with recommendations and manage million-dollar marketing budgets suggests strong operational acumen and accountability. Collaboration is evident through teamwork in M&A and partnership management. The psychometric test score of 0 is a concern, but the resume's content suggests a good operational fit.

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Experience

India Carpets and Elegant Leathers

Manager

January 1, 2019 – Present

Mumbai, India

CitiusTech

Digital Marketing Analyst

June 1, 2018 – December 1, 2018

CitiusTech

Business Development Executive

June 1, 2017 – December 1, 2018

CitiusTech

Independent Business Development Consultant

October 1, 2016 – May 1, 2017

Zurich International

Project Lead

October 1, 2014 – December 1, 2014

Elegant Leathers

Summer Intern

April 1, 2011 – April 1, 2014

Key Strengths

Demonstrated strong capabilities in digital marketing analytics, performance marketing, and A/B testing across various platforms (Google AdWords, social media, LinkedIn, mailer campaigns, Video Ads, SEO Marketing).
Proven track record in lead generation, including designing automated systems integrated with Salesforce, and achieving significant lead volume and potential revenue.
Extensive experience in branding, go-to-market strategies, and market expansion, including successful rebranding efforts and establishing new distribution channels (e-commerce).
Strong business acumen with experience in corporate development, partnerships, and M&A, including risk assessment, cost-benefit analysis, and managing high-value partnerships (e.g., IBM, MSFT, AWS).
Ability to drive business growth and optimize operations, evidenced by improving bottom line by 30% through supply chain redesign and boosting annual sales revenue by 21% through corporate sales.
Strategic thinker capable of translating market research and data analysis into actionable business plans and recommendations for executive leadership.
Experience in both B2B (healthcare IT) and B2C (luxury goods) marketing environments, indicating versatility.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit