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Product Manager with 6+ years in Digital Banking, Customer Engagement & Marketing Automation
Product and Martech professional with experience across Digital Banking, customer engagement platforms, conversational experiences, payment ecosystems, and marketing automation within the BFSI domain. Experienced in managing end-to-end digital initiatives spanning product enhancements, customer journey optimization, campaign orchestration, platform integrations, and lifecycle engagement strategies. Proven ability to collaborate with cross-functional teams across Product, Marketing, Technology, Analytics, Compliance, and external partners to deliver scalable customer-centric solutions with measurable business impact. Skilled in requirement gathering, UAT governance, funnel optimization, stakeholder management, personalization, and digital engagement initiatives across conversational and Martech ecosystems.
Chetana's R.K. Institute of Management & Research, Mumbai
Master of Management Studies (Marketing) · Marketing
August 1, 2019 – June 30, 2021
Lokmanya Tilak College of Engineering, Navi Mumbai
Bachelor of Engineering (Mechanical Engineering) · Mechanical Engineering
August 1, 2012 – June 30, 2016
HDFC Bank
Product Manager | WhatsApp Banking & Digital Journeys
March 1, 2025 – Present
Mumbai, Maharashtra, India
AU Small Finance Bank
Martech & Digital Engagement Manager
October 1, 2023 – March 1, 2025
Mumbai, Maharashtra, India
ICICI Securities Ltd.
Manager, Digital Cross Sell
November 1, 2021 – September 1, 2023
Mumbai, Maharashtra, India
Boneng Transmission India Pvt. Ltd.
Sales Engineer
July 1, 2017 – September 1, 2019
Mumbai, Maharashtra, India
Early-stage ed-tech learning initiative
June 1, 2026 – Present
Founded an early-stage ed-tech learning initiative for engineering students, gaining exposure to product conceptualization and customer engagement strategies.
Hydrokinetic turbine system
January 1, 2016 – January 1, 2016
Designed and optimized a hydrokinetic turbine system using CAD/CAE tools as part of final-year engineering project.
published articles covering institutional and academic events
Business Standard
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse project experience, including founding an ed-tech initiative and an academic engineering project, alongside their professional roles in BFSI, indicates a broad interest and adaptability. Their career progression from Sales Engineer to Product Manager in BFSI, coupled with a Master's in Marketing, shows a strategic shift and commitment to product and digital engagement. The breadth of skills across product management, martech, digital platforms, and customer journey optimization aligns well with a dynamic, customer-centric organizational culture. The candidate's continuous learning and adoption of AI tools also suggest a proactive and innovative mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong collaboration skills, working with cross-functional teams including Product, Portfolio, Marketing, IT, Compliance, Analytics, and external partners. They have experience in stakeholder management, UAT governance, and funnel optimization, which are critical for operational fit in a senior product management role. The ability to conduct stakeholder training sessions also highlights leadership and communication in driving adoption of new tools and frameworks. The candidate's experience in managing complex digital initiatives from conceptualization to optimization suggests strong project management and problem-solving capabilities.