Marketing Manager with 10+ years in FMCG & Fintech, excelling in brand transformation, digital, and
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Dubai-based Marketing Manager with 10+ years of experience leading regional brand, portfolio, and trade transformations across FMCG and fintech. Proven track record in category turnarounds, P&L-driven growth, and large-scale brand repositioning across MENAT, Africa and emerging markets. Expert in translating consumer insight into high-impact 360° marketing, digital, and retail execution, with strong global and cross-functional leadership across B2B and B2C environments.
Arab Academy for Science, Technology & Maritime Transport / Cardiff Metropolitan University
Bachelor · Business Administration
August 1, 2015 – June 30, 2015
United World College
Diploma · International Baccalaureate (IB)
June 1, 2010 – May 31, 2010
Kenvue (formerly Johnson & Johnson Consumer Health)
Regional Marketing Manager - RAMET
September 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
Kellanova (formerly Kelloggs)
Brand Marketing Manager - MENAT
August 1, 2024 – September 1, 2025
Dubai, Dubai, United Arab Emirates
TransferTo
Global Marketing Lead
June 1, 2022 – August 1, 2024
Dubai, Dubai, United Arab Emirates
Stada
Regional Brand and Trade Marketing Manager - MENA
January 1, 2020 – June 1, 2022
Dubai, Dubai, United Arab Emirates
Reckitt
Jr. Brand Manager
July 1, 2016 – January 1, 2020
Cairo, Cairo Governorate, Egypt
Cultural Fit Analysis
The candidate's extensive experience across multiple multinational corporations (Kenvue, Kellanova, Stada, Reckitt) and diverse regions (RAMET, MENAT, Africa, emerging markets) indicates a high degree of adaptability and cultural awareness. Their involvement in global assignments and leading diverse teams suggests a strong ability to thrive in varied organizational cultures. The focus on financial inclusion in a previous role also points to a broader perspective beyond pure commercial metrics, which can be a positive cultural indicator.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and results-driven execution. Their experience in managing diverse teams, collaborating with cross-functional stakeholders, and driving brand transformations indicates a high degree of operational fit. The ability to navigate complex regional markets and deliver measurable growth suggests strong problem-solving and adaptability. The profile also highlights strong communication skills through clear and concise descriptions of achievements and responsibilities.